I posted about this on LinkedIn but thought it would be great if I made it into an article to elaborate and help out as many marketing professionals as possible. I’m still seeing a lot of questions and discussions on LinkedIn around 2021 planning. 📝

The fall season is usually the time that most marketing professionals start planning for the following year. Some start planning in the winter season. ❄️

Some things to consider:

1️⃣ Talking to your CEO

2️⃣ Talking to the salespeople

3️⃣ Forecasting ROI (quarterly)

4️⃣ What are the strengths and weaknesses of your marketing team?

5️⃣…


WordPress website developer typing on a computer
WordPress website developer typing on a computer

A Common Question I Get Asked: Wix vs WordPress — What’s The Difference? Which One is Better? And Why?

Here is why I choose WordPress over Wix every time:

  • WordPress has better SEO options to help improve your online presence (WIX has limited coding options)
  • WordPress has many more themes and plugins than WIX, so your website can be more personalized
  • Premium WordPress templates come with added support, security, and functionality
  • You cannot change the WIX template (you would have to start over and create a new website).
  • eCommerce: WIX has limited payment options for your customers (only payment gateways provided are PayPal and authorize.net)

To sum it up, WordPress is more robust so you can customize your website to what you want it to be with fewer limitations…


Marketing strategy
Marketing strategy

These terms like web marketing, online marketing, and even digital marketing are often used interchangeably; but that’s incorrect. In many website design companies in San Jose and across Silicon Valley, there is no thin line that demarcates one term from the other. But what most people fail to realize is that lack of clarity can cause significant damage to the overall marketing strategy. In fact, a holistic understanding of these terms will only help marketing professionals frame the exact strategy and put the required effort to yield positive and consistently beneficial results.

The umbrella term is ‘Digital Marketing’, which includes…


Drag and Drop WordPress Page Builders
Drag and Drop WordPress Page Builders

Are you considering a website redesign? Doing the redesign yourself? Hiring a website designer or website design company to tackle the redesign?

These are things that entrepreneurs and marketing professionals think about when it’s time to update their website, usually around the fall and winter seasons.

One thing is for sure, no matter what avenue you go down, you should choose a website builder because they make the task of creation and customization of websites an easy job. …


How to boost your SEO by using schema markup
How to boost your SEO by using schema markup

The need for finding relevant and recognized results in the search results is a vital need of the hour, at least from a digital marketing and SEO perspective. With the available content increasing on a daily basis, major search engines like Google, Bing, Yahoo, and more have come together so as to make a proper labeling system. Before we proceed about learning the importance of having schema and structured data on your site, it’s worth knowing a little more about it in general.

What is Schema?

Schema, also known as schema markup is a requirement at present. It helps any website development company…


How to increase your website traffic
How to increase your website traffic

Have we not seen an influx of good and worthy content over the internet? But is producing such content enough? The real trick lies in driving more traffic to your website. By doing so, you will only pave the path for getting yourself, and your content noticed. You need to promote or market your content by utilizing all modes of social media channels. For example, small content over WordPress can be promoted via Twitter; whereas your clicks and videos would garner attention from the masses in the Instagram zone. Facebook, on the other hand, is a mixed platform.

To increase…


Website developer coding on a WordPress website
Website developer coding on a WordPress website

The website is essential to every business looking to make an online presence. But, not every entrepreneur or marketing professional is willing to invest significantly in creating or redesigning a website. They are constantly in search of new options that are efficient and cost-effective at the same time. This has led to the development of website builder tools like WordPress and Squarespace. The evolution of website building tools has made it easier for small to medium-sized businesses to create their identity in the digital world. Nowadays, when an entrepreneur or marketing professional approaches any San Jose web design company, they…


San Jose website designers using their laptops
San Jose website designers using their laptops

With the changing times, it is simply not feasible to run a brick-and-mortar business without any digital marketing. Small business owners can no longer rely on the traditional methods of marketing as their prospects have become tech-savvy. There is a common misconception among small business owners and marketing professionals that digital marketing is for large size businesses. Well, that’s certainly not the case. Today, even local and small size businesses need to adopt the changing marketing trends if they want to sustain in the market. There is a huge marketplace online with numerous potential prospects you can target. By creating…


Yes, there are thousands of options out there when it comes to a CMS platform for your website. The two most common (and perhaps popular) platforms are intended for marketing professionals — WordPress and HubSpot. But how do you know which one is the best fit for you?

First and foremost, think of your business goals and objectives and ensure that the challenges are addressed head-on. Like any technology that often catches the eyes and fancies for reasons galore, it, however, makes sense to check the specifications thoroughly prior to proceeding. In much the same way, when you choose your…


Marketing professional on laptop searching for website design companies in San Jose
Marketing professional on laptop searching for website design companies in San Jose

Efficiency, productivity, and effectiveness in operations are critical for any business to succeed. No matter how established or relatively new a business is, business owners need to invest in their business to keep it profitable and affordable. And if you are a VP of Marketing or Director of Marketing for a software company then you definitely understand how essential it is to make sure you are up-to-date with marketing in order to stay ahead of the competition, especially in Silicon Valley. Today, innovation and technology go hand-in-hand, and it is required to develop better products and solutions. …

Jesus McDonald

Stories about entrepreneurship and marketing. CEO at JRM Web Marketing. Much more active on LinkedIn: https://www.linkedin.com/in/jesus-mcdonald/

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